Case study · I run a multi-entity network

From 1 pilot club to 100 in 12 weeks.

A fitness franchise, one agent script in every club and no work left to the clubs: CallShift built the marketing and sales templates once, then deployed them across the network and keeps them up to date, in French and Spanish.

OnAir FitnessFitness franchise · 100 clubs

  • Multi-entity
  • Done-for-you
  • Marketing templates
  • GDPR support
  • French
  • Spanish
At an OnAir Fitness club
OnAir Fitness
01 Results

What changed, in figures.

100clubs on the same script, 12 weeks after the pilot club

Clubs live on CallShift
Pilot1
Week 12100
  • 1script in every club, maintained by CallShift
  • 2languages: French and Spanish
  • 0effort at club level

OnAir Fitness rollout figures, not a contractual commitment.

02 The need

Where they started.

OnAir Fitness is a fitness franchise of 100 clubs, and the voice agent was a marketing decision: the same marketing and sales scripts in every club, in French and Spanish.

The clubs were not to do the work: no setup and no upkeep at club level, with GDPR support for the whole network.

03 What we deployed

What runs in production.

Model
Multi-entity, done-for-you: CallShift deploys and maintains
Scripts
Marketing and sales templates, shared by every club
Calls
Part of the inbound and outbound calls of the clubs
Rollout
1 pilot club, then 100 clubs in 12 weeks
Languages
French, Spanish
Compliance
GDPR support included
Club effort
None
04 How it works

One club first, then the whole network.

  1. One pilot club

    The marketing and sales templates are built and tuned on a single club.

  2. The network

    The same script rolls out club by club: 100 clubs in 12 weeks.

  3. Kept up to date for every club

    CallShift maintains the shared template: an improvement validated on one club reaches all the others, with no redeployment.

What stays with the clubs.

TaskWho does it
Build the marketing and sales templatesCallShift
Deploy them in every clubCallShift
Keep them up to dateCallShift
Set up or maintain anything at club levelNo one at club level
Decide the scripts and the rulesOnAir Fitness
05 In their words

From the people who run it.

Why they chose CallShift

The multi-entity, done-for-you model and the GDPR support decided it: the templates are deployed and kept up to date for the clubs, not by them.

06 This case fits you if

Recognise yourself?

  • You run a network: clubs, agencies, franchises or branches.
  • You want one script everywhere, set up once.
  • Your sites have no time to set up or maintain anything.
Next step

See it on your own calls.

Book a call with a voice AI engineer: we start from your real call flows and show you the agent, the architecture and the numbers that fit them.

1:1with a voice AI engineer, no slides
2architectures we ship in production: speech-to-speech and pipelines
1rollout plan to leave with: volume, pricing, telephony